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Verb

Verb Purple Shampoo, 12 oz.

4.7 · 381 reviews
2,336 ₽

Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

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Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

Customer reviews

5.0
Purple Love

I have never been disappointed with any of the Verb products that I have tried and this one is no different! I was tired of people calling me a redhead. My natural blonde hair always gets darker in the winter, but I have never been called a redhead before this year. The purple shampoo and mask helped me put an end to that! Thanks Verb!

6/26/2026
5.0
Verb purple shampoo

This creates a very icy look but doesn’t make your hair/scalp purple which is really nice. Perfect for cutting out brass works best when you use it 3x a week.

6/5/2026
5.0
Purple shampoo

[This review was collected as part of a promotion.] My blonde hair has never looked brighter! I love it, and it smells wonderful!

5/12/2026
2.0

My hand got stained.

5/2/2026
4.0
Makes my grey hair shine

This is the best purple shampoo I have ever used, really makes my grays noticeably shinier

3/18/2026
5.0
It works

This shampoo definitely makes my hair look a little brighter. I have fine thin hair and it does not weigh me down

3/15/2026
5.0
Happy Healthy Curly Graying Hair

[This review was collected as part of a promotion.] I love these products. They have re boosted my curly graying hair.

1/9/2026
5.0
Great for grey!

I really like this shampoo. It keep my salt and pepper hair bright white, has a lovely fragrance and gives me great volume too!

12/26/2025
5.0
Love verb

I really like verb! My only suggestion is to have a pump to get the product out easier.

12/22/2025
5.0
the best purple shampoo

This is seriously the darkest best purple shampoo. My stylist even says it keeps my blonde very toned! I used it more as a toner every so often (maybe once a month) and leave it in for a few minutes before rinsing and it keeps my hair icy how i like. Dont leave too long or it WILL make you a tad purple though with how pigmented it is!

12/16/2025