5.0
My go to mascara.
This is a great product. I’ve used it for years. The brush separates, lengths, and applies the right amount of coverage.
9/1/2026
Benefit Cosmetics
Benefit Cosmetics They're Real! Lengthening Mascara, Travel Size
4.2
· 7145 reviews
1,699 ₽
A lengthening mascara that's beyond belief... in a perfectly portable size! This breakthrough mascara reveals lashes you never knew you had with a specially designed brush that can be used horizontally and vertically. The long-wearing jet-black formula lengthens, curls, volumizes, lifts and separates. What else you need to know: 94% saw dramatic length & volume, 90% saw base-to-tip curl, 94% saw visible lift and 100% saw long-wearing results.*
Size: Travel
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
A lengthening mascara that's beyond belief... in a perfectly portable size! This breakthrough mascara reveals lashes you never knew you had with a specially designed brush that can be used horizontally and vertically. The long-wearing jet-black formula lengthens, curls, volumizes, lifts and separates. What else you need to know: 94% saw dramatic length & volume, 90% saw base-to-tip curl, 94% saw visible lift and 100% saw long-wearing results.*
- SKU
- 4-663807
- Brand
- Benefit Cosmetics
- Category
- beauty / makeup / mascara
- Variants
- 1
Customer reviews
5.0
Buy this!
Love it!
6/27/2026
5.0
Great color
Nice as expected can smudge if you’re not careful.
6/25/2026
5.0
I used this a while ago and came back to it. Love
Great mascara
6/22/2026
5.0
excellent
6/22/2026
1.0
Mascara
I love this product and have been using it happily for years! This tube of mascara that I purchased was very dried out and seemed very old. It was only one of 2 tubes on the display, so who knows how long it has been laying there. I went to take it back and I did not have the original box which I threw away when I first purchased the mascara so the store would not take it back or exchange it for a new tube. Really bothered me because I know the consistency that a new tube of mascara should be from Benefit.
4/24/2026
1.0
This used to be a good product
I bought this numerous times when it was a 'Mascara Primer' and it was fabulous. The brown color was perfect, it never clumped, and never flaked. This latest iteration is too black, it clumps badly and flakes all over the place. I will not buy it again!
3/27/2026
2.0
They're Real! Tinted Lash Primer
Brown is best. Have to find another brand.
2/15/2026
3.0
They are Real mascara
Love this mascara makes my eyelashes look so long. Only thing it always leaves makes on bottom of my eyes
2/13/2026
1.0
Bring back the old formula
I don't know why they reformulated but it's not working! It used to be nearly waterproof and separated and lengthened perfectly. I could wear it all day in the Southern summer heat and now it smudges in an hour. Please bring back the old formula! I'm begging you!
1/30/2026
